Ear
Worm
Hum it. Name it. An iPhone and Apple Watch app that finds the song stuck in your head.
- 01HumOr sing or whistle for a few seconds.
- 02MatchThe melody, in any key and without the lyrics.
- 03OpenThe song in Apple Music or Spotify.
Where it is.
In TestFlight beta, free while it’s in testing. Not on the App Store yet.
An app idea and a technology decision to work through?
A Working Session is AED 3,500.
Not every venture has to be a company-sized bet. Some are a small, well-made product shipped for the fun of it, and they teach you just as much.
- 04
Embrace the absurd. Crazy sells.
Why the odd idea, the strange name and the unlikely product get remembered and bought.
- 05
Fail fast. Pivot quicker.
Small, cheap, early failures, and a change of direction the moment they tell you something.
Two of my ten rules. The short book behind them is £10, and it’s on the way. Read the rules
More ventures
All of themStealth Labs
The UK AI studio I co-founded in 2025 with Sammy Harris. It designs, builds and operates software for government and enterprise; I now serve as non-executive co-chair.
2018 · Past ventureMilkfloat
An internal venture inside BAE Systems.
Forgeai
Next venture · BuildingA subscription that helps UAE businesses find the work worth improving, and make AI earn its place.
Let’s talk.
A technology decision, a story worth sharing, or a tech venture taking shape? Let’s meet over a free coffee in Dubai, or on video. A chance to get to know each other, with no obligation. Confidential by default.
Still inside a big company and thinking of building a tech company? Building an app on the side, with no budget yet? The coffee’s for you too.
Replies from Dubai.