A second
perspective.
Technology advisory for B2B and AI founders. Make clearer product decisions and prepare your technology for enterprise customers.
Free first coffee · Working Session AED 3,500 · monthly from AED 7,500
Building can feel like
a lonely journey.
What to build. Which technology to choose. What your next customer will need.
Let’s look at it
together.
Build, buy or connect? Start with what the product needs to do, and what an enterprise customer will expect.
A clearer
next step.
Technical judgement. Founder experience. An understanding of how large organisations work.
Start with
a free coffee.
In Dubai or on video. Meet me, talk about what you’re building and see whether we’re a fit. No obligation.
One technology decision you want to get right.
A focused conversation, then a written plan. Or simply start by getting to know each other.
A different perspective.
A clearer next step.
What to build, which technology to choose, and what an enterprise customer will expect. Let’s look at the decision together.
Technical judgement. Founder experience. An understanding of how large organisations work.
Meet me over a free coffee in Dubai, or on video. Tell me what you’re building, ask a few questions and see whether we’d work well together. No obligation to book paid advisory.
Work with me.
Prices in AEDTechnical judgement. Founder experience. An understanding of how large organisations work.
I bring those perspectives together to help B2B and AI founders decide what to build, challenge technology choices and prepare for the demands of enterprise customers.
I work with a small number of founders at a time, with clear priorities and commitments agreed from the start.
Working Session
One decision. A clear next step.- One 90-minute session on a technology decision, in Dubai or on video
- A one-page plan within 48 hours: options, trade-offs and next steps
- Preparation beforehand, with the question and material to review agreed together
How booking works. Message me on WhatsApp or email and we agree the question, what I should read and a date. Forge AI FZCO invoices you, and you pay by bank transfer or card. Need to move it? 24 hours’ notice is enough.
An ongoing relationship
We agree the technology decisions you need help with, what I’ll review and how we’ll stay in touch. In person in Dubai or on video.
AdvisorOne to oneA regular sounding board for your technology decisions.AED 7,500 / month
- One 90-minute technology advisory session a month
- One review a month: a technical roadmap, system design or supplier proposal
- Email on technology questions between sessions, answered within 2 working days
PartnerOne to oneCloser technology support through a launch or a period of growth.AED 15,000 / month
- Two technology advisory sessions a month, in person or on video
- WhatsApp Monday to Friday, 9–6 Dubai time, with same or next-working-day replies
- Technical roadmap, architecture and supplier proposal reviews, with scope agreed around your priorities
- Introductions to technical specialists, where I know the person
BoardBy arrangementA technology perspective at your board table.Bespoke
- A technology advisory role on your advisory board (not a statutory directorship)
- A quarterly board meeting in person, with the technology papers read beforehand
- A monthly 60-minute technology check-in
- Review of your technology roadmap, architecture and technical risks
- Cash, or cash plus a small equity stake on FAST terms (the Founder/Advisor Standard Template), by agreement
My own record: I co-founded Stealth Labs, a UK AI studio (Companies House 15428613) on the UK government’s G-Cloud framework. Its published case studies report 85% less time finding documents for pilot customers, and equipment failures predicted 72 hours ahead with 94% accuracy. The case studies →
Get to know me first.
Meet me over a free coffee in Dubai, or on video. Tell me what you’re building, ask a few questions and see whether we’d work well together. No obligation to book paid advisory.
Thinking of leaving a corporate role to build a tech company? I did it in 2025. “The fear was money, and being back in a job within six months.” The free coffee is the place to test the idea and the timing. For visas, licences, gratuity, or legal and financial questions, I’ll point you to specialists.
The terms
- I advise; I don’t build or deliver.
- Monthly tiers are paid in advance. Board: billing agreed with the scope. Bank transfer or card.
- 24 hours’ notice to move a session. Unused sessions roll over for one month.
- After the minimum term, either side can end it with 30 days’ notice.
- Technology advisory only: not legal, tax, financial or investment advice, and no guaranteed outcomes.
- Technology advisory is me, one to one. It’s invoiced by Forge AI FZCO (licence no. 77478, Dtec, Dubai Silicon Oasis), my licensed company.
- Advisory is not Forgeai, that company’s AI adoption product. You’re never obliged to use it, and I’ll say so if it’s ever relevant.
- Prices are as shown. Forge AI FZCO isn’t VAT-registered, so no VAT is added.
It’s extremely rare to find a friend, mentor and advisor all in one.Callum MughalCo-founder, DaitaFix
DaitaFix, in the founders’ words
Where they were
Like most startups, we were up and down, with no clear roadmap to becoming more consistent and successful.
What we did
He understood where we were and advised us, with useful feedback on our strategy and possible solutions.
What changed
Since meeting Steve, our understanding of what it takes to run a business has grown enormously.
Early mentoring: what we worked on
- 01Product development
- 02Strengthening our pitch
- 03Approaching marketing
- 04Lessons from running a successful business
- 05Knowing which rooms we should be in
What I help with.
01Before you build
- Scope a first product: what it needs to do, and what can wait
- Choose what to build, buy or connect with existing tools
- Test technical feasibility before committing to a full build
02As you launch
- Compare technology options and choose a practical architecture
- Decide where AI can help, and what it needs to work
- Review technical suppliers, proposals and delivery plans
- Sequence the technical work from prototype to launch
03As you grow
- Prepare your technology for enterprise customers: reliability, security and integration
- Review systems as usage, data and complexity increase
- Plan the next technical priorities and the skills they need
My role is to help you think through the technology. You and your team own delivery. Where a decision needs a specialist, I’ll say so.
I’ve worked inside large organisations.
And built a business of my own.
BAE Systems
Graduate engineer to my own part of the business in six years, then Milkfloat: an innovation house I ran as CEO.
2020–2025Microsoft
Recruited to lead innovation across the UK public sector, with rollouts in some of the biggest government departments.
2025Stealth Labs
The UK AI studio I co-founded in 2025 with Sammy Harris. It designs, builds and operates software for government and enterprise; I now serve as non-executive co-chair.
2026Forgeai
Early. Forge AI FZCO is licensed at Dtec, Dubai Silicon Oasis, and we’re building towards our first clients.
From Small Heath to Dubai.
Read my story →Let’s talk.
Meet me over a free coffee in Dubai, or on video. Tell me what you’re building, ask a few questions and see whether we’d work well together. No obligation to book paid advisory. Confidential by default.
Still inside a big company and thinking of building a tech company? Building an app on the side, with no budget yet? The coffee’s for you too.
Replies from Dubai.